AI & CRM AUTOMATION SPECIALIST

I Build GoHighLevel Systems and AI Automations That Help Businesses Scale.

I create professional landing pages, conversion-focused funnels, CRM systems, and automated workflows that help businesses capture leads, improve follow-up, and manage customers more efficiently.

View My Projects Let's Work Together

About

Blending strategic design with systems built for results.

I’m Irvin, an AI and CRM Automation Specialist who combines thoughtful design with practical business systems. My work sits at the intersection of visual clarity and business performance. I build high-converting pages, organized CRM pipelines, and workflow automations that manage follow-ups, streamline operations, and help businesses run more efficiently.

I turn business needs into functional digital solutions that are easy to navigate and built to deliver measurable results.

Detail-Oriented Execution
User-Centered Design
Conversion-Focused Strategy
Workflow Automation
CRM Organization and Optimization
Strategic Problem-Solving

Featured Projects

Case Studies

WELLNESS COACHING · CRM SYNC & AUTOMATION

Bidirectional CRM Lead Intake & Sync System

A bidirectional CRM integration that synchronizes incoming leads between GoHighLevel and Odoo, prevents duplicate contacts, keeps CRM IDs and lead data aligned, and logs registrations automatically.

Problem: The wellness coach uses two separate platforms - Odoo as the main CRM and GoHighLevel for marketing and lead capture. Because the systems are separate, managing leads manually can create duplicate contacts, inconsistent customer information, and unnecessary data entry when leads come from different sources.
Solution: I built a bidirectional integration between GoHighLevel and Odoo using n8n. When a lead enters either platform, the workflow checks the other CRM for an existing contact. If a match is found, the existing record is updated; if not, a new contact is created. CRM IDs, tags, and relevant lead data are then synchronized across both systems, while each processed registration is automatically logged in Google Sheets.

n8nGoHighLevelOdooGoogle Sheets

ROOFING SERVICES · CORNERSTONE ROOFING

Roof Inspection Booking & CRM Automation

A structured GoHighLevel CRM and automation system that manages roofing leads from inspection booking through estimates, contracts, job completion, payment, and closeout.

Problem: Roofing businesses can lose track of leads when booking, inspections, estimates, contracts, job scheduling, and payments are handled manually or across separate tools. Urgent leads can also be missed without consistent routing and follow-up.
Solution: I built a structured GoHighLevel CRM and automation system that connects lead intake, inspection scheduling, priority routing, estimates, contracts, job management, invoicing, payments, and closeout in one streamlined process.

GoHighLevel

REMODELING SERVICES · HAVENCRAFT REMODELING

AI Scope Creep & Change Order System

An AI-powered remodeling change order system that detects scope creep, routes internal reviews, coordinates pricing and approvals, sends client documents, and automatically updates project financials after signing or decline.

Problem: Remodeling businesses can struggle with verbal change requests, undocumented scope changes, inconsistent pricing approvals, delayed client authorization, and inaccurate contract totals when change orders are handled manually across multiple staff members.
Solution: I built an n8n-powered automation system connecting GoHighLevel, PostgreSQL, Supabase, OpenAI, and Telegram. Customer change requests are analyzed against the approved project scope, routed to the Project Manager for review, sent to the Site Supervisor for pricing, returned to the Project Manager for final approval, and automatically delivered to the customer through GoHighLevel Documents & Contracts.

n8nGoHighLevelPostgreSQLSupabaseOpenAITelegram

PLUMBING SERVICES · FLOWSTATE PLUMBING

HubSpot CRM & AI Plumbing Automation

An AI-powered plumbing automation system that manages the customer journey from initial service request through technician scheduling, invoicing, and completed payment.

Problem: Plumbing businesses can struggle with scattered lead information, manual scheduling, missed emergency requests, inconsistent follow-ups, delayed invoicing, and disconnected job and payment records across multiple tools.
Solution: I built an n8n-powered automation system that connects HubSpot CRM with PostgreSQL, Supabase, OpenAI, Google Calendar, Google Drive, Gmail, and Telegram to manage the customer journey from initial service request through completed payment.

n8nHubSpotPostgreSQLSupabaseOpenAIGoogle CalendarGoogle DriveGoogle DocsGmailTelegram

AUTO DETAILING · SHINEPRO AUTO DETAILING

Appointment Booking & CRM Automation

A structured GoHighLevel booking, CRM, and automation system that manages each detailing appointment from scheduling through service completion, invoicing, payment, and future re-engagement.

Problem: Auto detailing businesses can struggle with missed reminders, unclear job status, inconsistent follow-ups, delayed invoicing, and poor payment tracking when appointments and customer information are managed manually or across separate tools.
Solution: I built a structured GoHighLevel CRM and automation system that manages appointments, detailing jobs, reminders, cancellations, service stages, invoices, payments, and returning customers in one centralized process.

GoHighLevel

Locksmith Services · KEYGUARD LOCKSMITH SOLUTIONS

Lead Generation Website & CRM Automation

A conversion-focused lead generation website paired with a structured GoHighLevel CRM and automation system that manages each locksmith job from booking through payment and follow-up.

Problem: Locksmith businesses can struggle with missed follow-ups, unclear job status, inconsistent quote and contract handling, technician coordination, delayed invoicing, and poor payment tracking when customer information and service activity are managed manually or across separate tools.
Solution: I built a structured GoHighLevel CRM and automation system that manages appointments, locksmith jobs, quotes, contracts, technician assignments, reminders, invoices, payments, reviews, and returning customers in one centralized process.

GoHighLevel

PERSONAL PROJECT · PORTFOLIO INQUIRY & SCHEDULING

Portfolio Inquiry & Calendly Automation

This is a personal automation project I built to connect my portfolio inquiry form with Google Sheets, Calendly, Gmail, and n8n so I can track prospects from initial submission through booking, rescheduling, or cancellation.

Problem: I wanted a better way to manage my portfolio inquiries and scheduling activity because form submissions, Calendly bookings, and follow-ups can become disconnected when handled separately. Without a structured system, it is harder for me to see which prospects have scheduled a call, whether an appointment was changed or canceled, and which inquiry belongs to a specific Calendly booking.
Solution: I built an n8n automation that connects my portfolio inquiry form with Google Sheets, Calendly, and Gmail. Each submission receives a unique Inquiry ID and is saved to a central tracking sheet. A prefilled Calendly link carries the same identifier into the booking process, allowing booking, reschedule, and cancellation events to update the correct inquiry automatically.

n8nCalendlyGoogle SheetsGmail

PERSONAL PROJECT · SMB Outreach Engine

SMB PROSPECTING & OUTREACH AUTOMATION

This is a personal automation project I built to simplify how I discover, research, qualify, and prepare outreach for SMB prospects. It connects lead search, Google Places, Google Sheets, website research, AI analysis, and personalized outreach generation so I can move from a targeted search to outreach-ready prospects without manually researching every business.

Problem: Prospecting manually takes a lot of repetitive work. I would normally need to search for businesses, check ratings and reviews, visit each website, understand the business, identify possible automation opportunities, and write a personalized message one prospect at a time. I wanted a faster and more structured process without giving up control over the final outreach.
Solution: I built a two-workflow n8n system. The first workflow lets me launch a targeted lead search, discover businesses through Google Places, filter and remove duplicates, and save qualified prospects to Google Sheets. Each new prospect is then passed to a second workflow that researches the public website, identifies relevant AI and CRM automation opportunities, scores the lead, and prepares a personalized outreach angle, subject line, and email draft for my review.

n8nGoogle Places APIGoogle SheetsOpenAI

Services

Core Solutions

Design and automation solutions built around business needs.

Landing Page Design

Conversion-focused landing pages designed to turn traffic into qualified leads.

Business Website Design

Polished, mobile-first sites that make small businesses feel enterprise-grade.

Funnel Design

Structured multi-step journeys designed to improve conversions and booked-call flow.

CRM Setup

Clean pipeline architecture and lead organisation so nothing slips through the cracks.

Workflow Automation

Repetitive tasks turned into reliable background processes with n8n and APIs.

SMS & Email Automation

Follow-up sequences that keep your business top-of-mind with less manual effort.

Appointment Booking

Self-serve booking systems wired directly into your calendar and CRM.

AI Workflow Integration

LLMs that qualify leads, summarise calls, and draft tailored replies for you.

Process

From discovery to launch.

Project steps may vary depending on the selected services and scope.

01
Discovery
We map your current bottlenecks, business goals, and existing tech stack.
02
Planning
Wireframes and automation logic — every step of the customer journey mapped out.
03
Design
Custom, brand-aligned interfaces designed to feel premium and convert.
04
Development
Fast, clean build with reusable components and a solid technical foundation.
05
Automation Setup
CRM, workflows, SMS, email and AI integrations wired end-to-end.
06
Testing & Launch
QA across devices, hand-off with documentation, and post-launch support.